# How To Invest In Tech And Social Media Startups From A Venture Capitalist

Explore tech & social media investments with Evan J. Zimmerman of Jovono. Innovative adspend strategies attract savvy entrepreneurs.

**Date:** Sep 1, 2022  
While adspend is a huge incentive for social platforms to improve results for advertisers, it’s this social aspect of innovation that appeals to many entrepreneurs looking to invest in social media and tech startups. Founder & Chairman of the venture capital firm [Jovono](https://jovono.com/), [Evan J. Zimmerman](http://twitter.com/ejzim) is drawn to tech and social media for this very reason. Having invested in numerous tech and social media based companies, Zimmerman says that he strives to create things he wishes already existed.

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